But with LinkedIn message ads (formerly known as sponsored InMail), you pay just to send it to someone with no guarantee they’ll see they received it, open it, or click on the link inside. With all of the other ad formats on LinkedIn, you pay only when someone clicks. ![]() ![]() If you send more than 100 InMail messages over a 14-day period and have a response rate less than 13%, you’ll receive a warning notification as well as tips to improve your response rate. Recruiters must keep their InMail response rate at or above 13% on 100 or more InMail messages sent within a 14-day period. What is a good LinkedIn InMail response rate?
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